Saturday, May 05, 2007

Indexing and Ranking

It is not easy to get a high Google ranking.

A few weeks back I revived my auction website, I say revived because I originally developed the site a few years back. It was born, it floundered, it died a slow and agonizing death.

So I got a case of the what-if-I-had-done-it-a-little-differentlies and decided to administer CPR. For example, I initially designed the site show items by region, a feat accomplished by using subdomains. Criagslist uses this very concept currently---based on the geographical data you submit, you see a city based portal. For example---when I visit craigslist, I am directed to because I live in the Tulsa area. My original site used the same pattern.

This time around I threw out the city based portal idea and introduced a local search button. This ultimately accomplishes the same goal---giving users a way to find items that are geographically near to them---something very important to those who want to sell items too large or heavy to ship by mail. This gave me a change to try out Google's GeoLocate APIs.

After the face-lift and new features were done, it took three weeks before Google indexed my site. This is apparently not too bad.

The delay in indexing during that three weeks was a major concern for me--- especially because I had so much trouble getting the original site indexed. I partially attribute the failure of the original site ( for the record) to my inability to get Google to index the darn thing.

I'm still not quite sure why failed to make it into the index. Perhaps because I didn't put effort into back-linking at that time? Formatting issues? Only the crawler knows for sure.

Google's webmaster tools have been beneficial this go-round. I have been able to check crawl rates, get indexing status, and more.

So one milestone met: is indexed. Next, find a way to move up the rankings.